What is Email Marketing?
Email marketing gives you the chance to talk to customers and share news and offers, straight to their inbox.
It’s cost-effective and gives you the chance to talk about topical subjects and drive traffic to your website for more information.
It’s one of the most controllable methods for targeted communication and, done right, can drive strong engagement and brand loyalty.
Email marketing offers multiple benefits:
Promotions: keep customers up to date about new products, discounts, and other services.
Build relationships: stay in touch with your audience, build trust and nurture leads so that when they are ready to make a purchase, your name is front of mind.
Sales: campaigns can be designed to boost sales by offering exclusive deals or discounts, highlighting product benefits and sharing reviews and testimonials.
Loyalty: by providing useful and interesting content and personalised messaging, customer loyalty can be maintained and built upon.
Targeted communication: tools can help to segment an audience and send tailored messages to different groups, maximising the impact of your campaigns.
How We Work
01 - Your Needs
We will discuss your CRM and determine the objectives for email marketing. From this understanding, we will develop a proposal for ongoing activity to engage your audience.
02 - Audits
We will audit your current activity, reviewing performance and recommending amendments for the future.
03 - Strategy
A strategy for email marketing will be developed for review and approval. This will include product focusses as appropriate and seasonal campaigns if relevant.
04 - Templates
We will develop draft email templates and share these for review. Each template will reflect your brand and voice, and be tailored to the platforms they are used on.
05 - Scheduling
On a monthly basis, we will share content for approval before distributing via email marketing. Once approved, emails will be scheduled at the optimal times.
06 - Analysis
Performance metrics will be monitored for all channels, and the strategy adapted if required.
Your Email Marketing Experts
We will help you to build campaigns that maximise engagement and keep brand awareness high so that when your customers are looking to make a purchase, you are the front runner in any options they consider.
Through segmented campaigns and intelligent targeting, companies can use email marketing to improve sentiment and make sure potential customers become returning customers and supporters.