What is Affiliate Marketing?
Affiliate marketing is a performance-based strategy where affiliates earn a commission from sales they generate.
Simply put, affiliates promote a product or service on their website, blog or social media and use unique links to track sales. When a customer clicks on the link and completes a purchase, the affiliate earns the commission.
Who's who:
Affiliates: can be individuals or businesses that promote third party products or services.
Advertisers / merchants: the companies offering the products or services through the affiliate.
Affiliate link: a unique website link that tracks the affiliate's referrals.
Consumers: customers who purchase through the affiliate's link.
Commission: the reward an affiliate earns for a successful referral.
How We Work
01 - Joining a Programme
An affiliate joins an affiliate programme, either directly with a company or through an affiliate network.
02 - Promoting Products
The affiliate promotes the product or service using their unique link.
03 - Tracking Sales
When a customer clicks the link and makes a purchase, the affiliate network or advertiser tracks the referral.
04 - Earning Commissions
The affiliate earns a commission for each successful sale or action (lead, signup, etc.).
In practice
A fitness blogger or personal trainer might join an affiliate programme for workout equipment.
They write a review of a treadmill, including their unique affiliate link and share it with their audiences. If a reader clicks the link and completes a purchase, the blogger earns a commission triggered by their individual affiliate link.
Here at Six Waves Digital, we are experts in Affiliate Marketing, and we would love to help you by setting-up an Affiliate Marketing Programme for your business.