Content Marketing To Get Noticed & Tell Your Unique Stories
Sharing the past, engaging the present and inspiring future audiences
Every heritage organisation has stories waiting to be discovered.
Stories of people, places, communities, collections, creativity, conflict, change and memory. Stories that help us understand where we have come from, who we are, and what we choose to carry forward.
But even the most powerful stories need to be seen, heard and shared.
At Six Waves Digital, we help heritage organisations bring their stories to life online. From museums and archives to historic sites, cultural venues and community heritage projects, we create digital marketing that inspires curiosity, attracts visitors and builds lasting connections with the people who matter most.
Whether you want to increase footfall, promote an exhibition, grow your audience, engage your local community, reach schools and families, or encourage more people to support your work, we can help you tell your story in a way that feels authentic, meaningful and memorable.
Our Director Keeley graduated with a BA Honours Heritage Degree and brings a unique combination of this experience along with her Marketing qualifications and skills.
How We Work
For many heritage organisations, attracting visitors is one of the biggest priorities. You may have incredible collections, fascinating exhibitions, beautiful spaces or important community work taking place, but people need to know why they should come.
We help you communicate that clearly.
Through thoughtful content, engaging campaigns and practical digital strategy, we can help you show potential visitors what makes your organisation worth their time. We focus on the moments, stories and experiences that will make people want to step through the door.
That might mean promoting a new exhibition, refreshing your website copy, creating social media content that captures attention, writing blogs that support search visibility, or planning seasonal campaigns around school holidays, local events or tourism opportunities.
Our aim is to help more people discover you, connect with you and choose to visit.
01 - Discovering your story
We start by learning about your organisation, your collections, your audiences and the stories you want more people to know.
02 - Understanding your visitors
We look at who you want to reach, from local families and schools to tourists, researchers, funders, volunteers and community groups.
03 - Shaping the message
We help identify the clearest, strongest and most engaging ways to communicate what makes your organisation special.
04 - Creating Content
We create website copy, blogs, social media posts, newsletters and campaign content that brings your stories to life.
05 - Sharing across the right channels
We help you reach people where they are already spending time, whether that is through search, social media, email or your website.
06 - Learning and improving
We review what is working, what people are responding to and where there are opportunities to build stronger engagement over time.
Turning heritage into meaningful digital experiences
Heritage is not just about the past. It is about people.
It is about the child who sees themselves reflected in a museum display. The family discovering a local story for the first time. The researcher uncovering a hidden piece of history. The volunteer who gives their time because they believe in preserving something important. The visitor who walks through your doors because something they saw online sparked their curiosity.
Your digital presence is often the first step in that journey.
Before someone visits your museum, attends your event, books a tour, reads your archive, donates to your campaign or shares your story, they will usually meet you online first. Your website, social media, blogs and emails all play a part in shaping how people feel about your organisation.
We help make that first connection count.
Storytelling that makes people care
The heritage sector is rich with stories, but those stories are not always easy to translate into digital content.
You might have objects with fascinating histories, archive material that deserves a wider audience, oral histories full of emotion, or exhibitions that explore complex themes. The challenge is often finding the right words, tone and format to make those stories accessible without losing their depth.
That is where we can help.
We take time to understand your organisation, your audiences and the stories you want to share. Then we help shape them into content that feels engaging, respectful and true to your voice.
From website pages and blog posts to social media captions, email newsletters and campaign copy, we help you tell stories that encourage people to pause, click, read, visit, share and remember.
Bringing the past closer to the people of today
Heritage has the power to move people, teach people and bring communities together.
Your organisation may protect stories from the past, but your impact is happening now, in every visit, every conversation, every shared memory, every school trip, every donation, every volunteer hour and every person who leaves knowing something they did not know before.
We help you share that impact.
With thoughtful digital marketing, storytelling and strategy, we can help your heritage organisation reach more people, welcome more visitors and create deeper connections with the audiences who will carry your stories forward.